zach zurn // singer | songwriter | producer

SINGER | SONGWRITER | PRODUCER

the power of media & marketing // it can wait

AT&T launched a campaign to stop texting and driving titled "It Can Wait". This powerful campaign is a perfect example of the power that media and marketing hold to change behavior, belief, and foster change. Watch one of the many videos below.

In Close to Home, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. No post is worth a life. It Can Wait.