WHY DO YOU CREATE?
After finishing up post-production on the Musicbed's recently released feature length documentary, Musicbed CEO Daniel McCarthy talked about why they decided to make this film. His response is below.
"We didn’t necessarily want to talk about the process of creating. We wanted to talk about why we create. I do think a lot of people talk about the creative process, I don’t think anyone has talked about what drives us to create.
We’ve been making short films as a company for a long time, and we’ve noticed something. Almost every comment we read about the films — they’re not dissecting the story. They’re not saying how it impacted them. Every comment is, ‘What did you shoot this on? What lens?’ It’s all how-to crap. They’re wondering how they can imitate something. They’re asking the wrong question. You keep asking us ‘how’, but you didn’t ask us ‘why.’ It’s indicative of a much larger problem, one that people in the creative world have battled since art was a thing.
It’s time to have a conversation about what drives us to create — passion or success. I think one of the strongest values we have at Musicbed is relationships. The basis of a good relationship is vulnerability. If we want to build real relationships, I think it requires that we get real with people.
My hope is that creatives can see the film for what it is, and that they can see themselves in each one of these characters. Not everyone that watches it is going to be a filmmaker or a musician. I think the act of creating is so basic-level human, that if you see it from the big picture, it doesn’t matter what you do as a career."
Read the rest of the article here and check out the Musicbed's feature length documentary here or below.